in Korean, ‘-nae’ is a suffix, with the same spelling & pronounciation as the word ‘yes’, used to make a possessive pronoun. atonae translates to “ato’s,” “of the ato,” or “ato’s house”; it is the name of our merchant place of various goods, including food items, branded merchandise, and limited edition artist collaborations.
atonae was born as an idea when atoboy and atomix were both just ideas, too. It remained a dormant idea in the process of establishing the success of both restaurants, but resurfaced as a creative outlet during the unexpected hiatus onset by covid-19. Through its projects and products, atonae hopes to provide positive, creative energy for not only our creators & partners, but also for our consumers.