about atonae

 

in Korean, ‘-nae’ is a suffix, with the same spelling & pronounciation as the word ‘yes’, used to make a possessive pronoun. atonae translates to “ato’s,” “of the ato,” or “ato’s house”; it is the name of our merchant place of various goods, including food items, branded merchandise, and limited edition artist collaborations.

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atonae was born as an idea when atoboy and atomix were both just ideas, too. It remained a dormant idea in the process of establishing the success of both restaurants, but resurfaced as a creative outlet during the unexpected hiatus onset by covid-19. Through its projects and products, atonae hopes to provide positive, creative energy for not only our creators & partners, but also for our consumers.

 


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